Missed-call text-back
Call rescue
A trade misses a call under a sink. The customer gets a text back within eight seconds, and the calls he never knew about get counted.
Custom development · Automation · Fixed-price task work
We build the digital side of your business.
We start by fixing what is broken, not by replacing what you have. Websites, automation, AI and Shopify work for Canadian businesses — from a $120 bug fix upward. English and French.
What do you need done?
Fourteen fixed-price jobs, or new development quoted per project.
Fix for momentum. Build for scale. Start at $120.
WEBSites that get the phone ringingFrom $3,500AUTStop retyping the same thingFrom $2,500AIPractical AI, not experimentsFrom $6,500SHPStores built and stores repairedFrom $2,000FRBoth official languages, properlyFrom $1,800DEVExtra hands on your buildFrom $55/hourWLYou sell it, we build itFrom $55/hourWEBSites that get the phone ringingFrom $3,500AUTStop retyping the same thingFrom $2,500AIPractical AI, not experimentsFrom $6,500SHPStores built and stores repairedFrom $2,000FRBoth official languages, properlyFrom $1,800DEVExtra hands on your buildFrom $55/hourWLYou sell it, we build itFrom $55/hour
New clients
Your first 20 hours at $19 an hour.
Whatever project you bring us. Same team, same standards, same fourteen-day warranty as every other job we take — we are not cutting the quality to cut the price.
We take the loss on the first project to earn the second. That is the whole strategy, and we would rather say it plainly than dress it up as a sale.
What the offer is, exactly
- $19 per hour for the first 20 hours of work, new clients only.
- Any project. Website, bug fix, automation, Shopify, AI — your choice, not ours.
- One client, once. The 20 hours do not reset and do not stack with task pricing.
- After 20 hours, normal rates — quoted in writing, and only if you want to carry on.
- No auto-renewal, no card on file, no contract to exit.
Stop at hour 20 and you owe $380 at most. Stop at the prototype and you owe nothing at all.
How we start
Most agencies open by replacing what you have. We open by fixing it.
You already have a website, a booking tool, a way of invoicing. It mostly works. The traditional answer is to throw it out and start again, because that is the engagement worth selling. We think that is backwards.
The usual way
- Discovery phaseThree weeks of workshops, billed, before anyone writes a line.
- A proposal to rebuildEverything replaced, because partial work is harder to quote.
- A five-figure commitmentSigned before you have seen anything they built for you.
- Months of nothing visibleYour old site stays broken the whole time.
- A new system to learnYour team relearns a job they already knew.
- Your product changesTo fit the platform, rather than the other way round.
How we start
- Fix the broken thing firstFrom $120. The form that does not send, the page that collapses on phones.
- You watch us work before committingA small job tells you more about a supplier than any proposal.
- Keep your platformWordPress, Shopify, Wix, whatever you are on. We work in it, not around it.
- Nothing changes for your customersSame URLs, same login, same process. They notice it works better.
- Your team learns nothing newUnless the new thing is obviously easier, we leave the workflow alone.
- Rebuild only when the fixes stop payingWe will tell you when that point arrives. Usually later than you expect.
What that looks like in practice
$120
Fix what is broken
One bug, quoted and fixed. Most relationships start here and many stay here.
$450
Add what is missing
A booking form, a gallery, a proper services page. Inside the design you already have.
$180/mo
Keep it working
Maintenance so it does not drift back. Cancel by email, any month.
$3,500+
Rebuild, if it earns it
Only when patching costs more than replacing. We say so out loud, and we would rather say it late.
Each rung is a decision you make separately. Nothing here commits you to the next one.
Founder & Director
Who you are hiring
Vijay Ara
Vijayaraju Ashokraju
Founder and Director
Twenty-five years in the IT industry, building enterprise applications for organisations that depend on them. The span matters more than the number: from classic legacy systems — the kind of database and line-of-business application a client has been running since long before the web mattered — through modern web platforms to advanced AI and automation.
Most studios work at one end of that range. A business still running on something old needs someone who can read it before deciding what, if anything, should replace it. That is the difference between a quote to rebuild and a quote to fix.
Eight specialists work alongside him. Small enough that the person who scopes your project is the person accountable for it; large enough to take on work a lone freelancer would have to turn down.
He is based in Canada, not offshore, and for larger projects he will meet you in person — at your office, your site, or over coffee in Truro or Halifax. Anywhere else in the province by arrangement. For a $120 bug fix a phone call is faster, and we will say so.
Works across
Legacy systemsEnterprise applicationsWeb platformsAutomationAI
25+Years in IT
9People on the team
1Point of contact
Services
Pick the door that fits you.
Two kinds of clients hire us: businesses who need the work done, and agencies who need someone to do it under their name.
WEBBusiness
Websites that book work
A site built to book work: fast, findable on Google, and easy for a customer to act on from their phone.
- Design, build and launch
- Online booking and quote forms
- Local SEO and Google Business setup
From $3,5003–4 weeks →
AUTBusiness
Automation and integrations
Connect quoting, scheduling, invoicing and your CRM so the same information stops being entered four times.
- System audit and workflow map
- Integrations built and tested
- Handover docs for your team
From $2,5002–3 weeks →
AIBusiness
AI implementation
An assistant trained on your own documents that answers customer questions, handles intake, or chases paperwork.
- Support assistant on your content
- Document and intake processing
- Staff training so it gets used
From $6,5003–6 weeks →
SHPBusiness
Shopify builds and fixes
New stores, theme work, migrations, and the unglamorous repairs — slow pages, broken checkout steps, apps fighting each other.
- Store build or theme customization
- Migration from another platform
- Checkout and speed fixes
From $2,0001–3 weeks →
FRBusiness + agency
Bilingual builds, EN and FR
Selling into Quebec, or working with a federally regulated client? Both sides built and written properly, not run through a plugin.
- Bilingual site architecture
- Translated content and interface copy
- French SEO and metadata
From $1,8001–2 weeks →
DEVAgency
Contract development
A scoped piece of work, shipped to your standards, without us anywhere near your client relationship.
- Front-end and full-stack builds
- Works in your repo and your stack
- Weekly or sprint-based delivery
From $55/hourOngoing →
WLAgency
White-label delivery
Delivered under your brand, at partner rates you can mark up, with no trace of us in the project.
- Delivered under your brand
- Fixed partner rates you can mark up
- We never contact your client
From $55/hourOngoing →
Task work
Or just ask for one thing.
Not every job is a project. Bug fixes, maintenance, social media and marketing are priced per task, and most need no call at all.
AUD Website auditA written read on how your current site is performing — speed, phones, search basics, broken links and security. You get the findings whether or not you ever hire us. Free2–3 days One-off
- Page speed and Core Web Vitals, measured on mobile and desktop
- How the layout actually behaves on a phone, not just in theory
- Search basics: page titles, headings, indexing, sitemap
- Broken links, bad redirects and missing images
- SSL, security headers and out-of-date software
- One page of findings in plain English, ranked by what to fix first
MNT Website maintenancePopularUpdates, backups, security patches and small content changes, so the site does not quietly rot between projects. From $180/moOngoing Monthly
- WordPress, Shopify or plain HTML
- Plugin and core updates, tested before they go live
- Offsite backups you can restore from
- Up to two hours of content changes a month
- Uptime monitoring with an alert to us, not just to you
BUG Bug fixingPopularSomething broke and you need it working today. Forms not sending, layout collapsing on phones, checkout failing, a plugin conflict. From $12024–72 hours One-off
- Diagnosed and quoted before we start
- Fixed-price per bug, never hourly
- Works on sites we did not build
- A written note of what caused it
- Fourteen-day warranty on the fix
ENH Existing website enhancementYour site is fine. It just needs the three things it has always been missing — a booking form, a gallery, a proper services page. From $4503–10 days One-off
- New pages or sections in your existing design
- Booking, quote or payment forms added
- Mobile layout repairs
- No redesign, no migration, no disruption
- Priced per enhancement so you can pick
MOB Mobile optimisationPopularOver 65% of Canadian web traffic is on a phone. If the site breaks there, that is where the customers are going. From $3802–5 days One-off
- Tested on real phones, not a desktop browser resized
- Layout, tap targets and font sizes repaired
- Menus and forms made usable with a thumb
- Images resized so pages load on mobile data
- Before and after screenshots at three screen sizes
UX UI and UX changesPopularRedesign a screen that confuses people — a checkout, a booking flow, a dashboard — without rebuilding what sits behind it. From $4903–8 days One-off
- One page or flow redesigned, not the whole site
- Built on what you already have, same platform
- Clearer layout, labels and button wording
- Mobile and desktop versions both handled
- A short note on what changed and why
ECM Ecommerce integrationAdd selling to a site that does not sell yet, or connect the store you have to the systems behind it. From $6504–10 days One-off
- Cart and checkout added to an existing site
- Product import from a spreadsheet or old platform
- Inventory synced with your accounting or POS
- Shipping rates and Canadian tax rules configured
- Order notifications routed where your team works
PAY Payment gateway integrationTake card payments, deposits or recurring billing on your own site, without sending customers somewhere else to pay. From $4202–6 days One-off
- Stripe, Square, Moneris or PayPal
- One-off payments, deposits or subscriptions
- Tested end to end in the provider's test mode first
- Receipts and failed-payment handling configured
- You own the merchant account; we never hold funds
SOC Social media managementA consistent posting schedule for businesses that keep meaning to post and never do. From $550/moOngoing Monthly
- Twelve to sixteen posts a month, written and designed
- Scheduled across Facebook, Instagram and LinkedIn
- Replies to comments and messages on weekdays
- Monthly report with what actually got engagement
- You approve the month's plan before anything posts
MKT Digital marketingPaid search and social that is measured against enquiries, not impressions. Ad spend is paid directly by you. From $700/moOngoing Monthly
- Google and Meta campaign setup and management
- Landing pages built to match the ad
- Conversion tracking configured properly
- Monthly report in dollars per enquiry
- Ad budget paid by you, at cost, never marked up
SPD Speed and performance fixA measured audit, then the fixes that matter. You get a before and after score you can verify yourself. From $3502–5 days One-off
- Tested on a real phone on a real connection
- Image, script and plugin cleanup
- Core Web Vitals before and after
- A written list of what we changed and why
- Works on any platform
SEO Local SEO setupGoogle Business Profile done properly, plus the on-page work that decides whether you appear in local results. From $4003–7 days One-off
- Google Business Profile built out and verified
- Local directory listings with consistent details
- Page titles, descriptions and schema markup
- A review request flow your staff will actually use
- One follow-up check at thirty days
ACC Accessibility fixContrast, keyboard access, alt text and form labels brought up to standard. Relevant in Ontario under AODA, and good practice everywhere. From $5004–8 days One-off
- Automated and manual audit
- Contrast and focus states repaired
- Keyboard navigation and screen reader labels
- A written report you can keep on file
- Not a legal compliance certification
CNT Content updatesPopularPrices, hours, staff, photos, a new service. The small changes that pile up when nobody owns the site. From $901–3 days One-off
- Billed per batch, not per change
- Same-week turnaround
- Text, images, prices, hours, team pages
- Works on sites we did not build
- Cheaper on a maintenance plan
MIG Hosting migrationMove a site to a host you control without losing email, search rankings or a day of uptime. From $3001–3 days One-off
- Full backup before anything moves
- DNS and email handled so nothing drops
- Redirects mapped so rankings survive
- Done outside business hours where needed
- You own the new hosting account
Every task is quoted in writing before it starts. One-off jobs are fixed price. Monthly work is month to month — cancel by email, no notice period, no exit fee.
Free website audit
Not sure what needs doing? We will tell you, free.
Send us your address and we run the site through the same checks we use on our own work. You get one page of findings in plain English, ranked by what to fix first — and you get it whether or not you ever hire us.
01
Speed
Load times and Core Web Vitals, measured on a phone and on a desktop, against what Google actually scores you on.
02
Phones
How the layout behaves on a real phone screen — text that overflows, buttons too small to hit, anything that breaks.
03
Search
Page titles, headings, indexing and your sitemap. The basics that decide whether you turn up at all.
04
Health
Broken links, bad redirects, missing images, SSL, security headers and software that is out of date.
Back in two to three days. No call to book, and nothing automated goes out afterwards.
Built to book work
A website is not the goal. A booked job is.
Most local businesses do not need a bigger site. They need one that turns a visitor into a booked job without anyone picking up the phone.
We build around a single action — a quote request with photos attached, or a first appointment — and cut everything that does not move someone toward it.
The expensive part
The same information, typed in four times.
A job arrives by email. Someone types it into scheduling. Then into invoicing. Then into the bookkeeping file. Every retype is a chance to get it wrong, and all of it is paid time producing nothing.
Fifteen hours a week at $30 an hour is about $23,000 a year, before counting the invoices that get missed entirely.
Run the numbers yourself
Before you talk to us, work out whether it is worth it.
Drag the sliders to your own situation. If the payback period looks bad, do not hire us for this.
What is the manual work costing you?
Live calculationRetyping, chasing documents, answering the same questions, copying between systems.
Wage plus payroll costs. For an owner doing it personally, use what an hour of your time is worth.
We scope to a realistic figure, not total elimination. Most builds land between 60% and 80%.
Drag to match the service you are considering. Starting prices run $1,800 to $6,500.
Recovered each year
$13,978
Pays for itself in5.6 months
Hours back per year437
Over three years that is $41,934 recovered against a one-time cost.
This is arithmetic, not a promise. We agree the real baseline hours with you in writing before any build starts, and you get a measurement against that number at handover. Figures in Canadian dollars.
What changes when systems talk to each other
Simplified. A real workflow map names your actual tools and the hours attached to each handoff.
How a project runs
You see it working before you are committed to it.
01
Call
Thirty minutes. You describe the problem, we tell you whether we are the right fit — including when we are not.
02
Scope and contract
A fixed price, a delivery date and a signed agreement. The contract protects you, not us. Nothing starts until you approve it.
03
Prototype
We build one small function from your project and show you it running. Not a mockup — working software, in two or three days.
04
Your call
Happy, we finish the build. Not happy, you walk away and owe nothing. No questions, no argument, no invoice.
Industries
We go deep in a few sectors rather than shallow in all of them.
Knowing your software, your terminology and your busy season is most of the value. The second project in a sector is always better than the first.
Selected work
Things we have built, still running.
Not mockups and not case-study PDFs. Every one of these is a live address you can open in a new tab and poke at.
Live immigration data
RCIC web tools
Express Entry and provincial draws, processing times, employer search and a points calculator, dropped into a consultant's existing site without rebuilding it.
Job-seeker platform
VisaTalents
Profile matching against employer expectations, NOC alignment and LMIA insight for people applying to work in Canada.
Hiring platform
CodersAmerica
Job board, resume stack, recruiter tooling and candidate intake for technology hiring in the United States.
Recruitment outsourcing
Traditiv
A services site for end-to-end recruitment process outsourcing, from sourcing and CV formatting through to CRM administration.
Property marketplace
DesiProp
Listings, saved searches, agent profiles and wanted ads for a community buying and renting across North America.
EN
We work in both official languages.
Your customers in Moncton and your customers in Montréal get the same quality of writing — not a translation plugin guessing at your trade's vocabulary.
FR
Nous travaillons dans les deux langues officielles.
Vos clients de Moncton et vos clients de Montréal reçoivent la même qualité de rédaction — pas une traduction automatique qui devine le vocabulaire de votre métier.
Start here
Tell us what is broken.
Send the short version. We reply within one business day with either a price range or an honest referral somewhere better.